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Feasibility Studies
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Developing A Successful
Fund-Raising Campaign
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The feasibility study can be an important, if
not critical, component of every pre-fund raising campaign plan. The feasibility
study involves a series of confidential one-on-one interviews, conducted by a consultant
and generally directed to major gift prospects. A primary goal of the study is to
learn the perceptions of the prospects toward the institution and the degree to which they
might participate, both financially and as volunteers. Candidates for
interviews include: members of the board, past major contributors and potential new
donors. The feasibility study seeks to accomplish the following objectives: |
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- Cultivate key constituents in preparation for their eventual solicitation.
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- Provide select individuals with the opportunity to feel valuable to the
organization.
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- Offer the individuals a chance to express dissatisfaction without direct exposure.
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- Test the marketplace for available dollar support and leadership.
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- Provide the opportunity to proceed with a campaign for a reduced goal if the study
indicates that the desired goal isn't deemed possible.
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- Provides a method of measuring the overall health of the institution in areas which
affect its ability to raise campaign support .
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